Tuesday 3 December 2013

OUGD504: Design For Print Final Crit

The format of this crit was slightly different to our previous crits. We were divided into two separate groups (A&B). We were asked to give anonymous feedback to the other group's work while they took a break then vice versa. This was a useful way to gather honest feedback from our peers. We were encouraged to write down questions to be answered about our own work. My four questions were:

1. Would this publication be useful?
2. Is the concept clear?
3. Does the acrylic work as a front&back cover or should I use a different stock?
4. Should I include a glossary at the back with extra print information and resources or leave it as it is?


From this, I received a large amount of positive and constructive feedback…

  • The use of acrylic stock for the cover is an interesting idea, it will make the outcome much heavier but improve durability.
  • I think it's a strong concept. The use of print-related quotes is a really relevant and engaging way of displaying the different print examples.
  • The cover stock is well applied, although it's heavy, it is aesthetically interesting, grabs audience attention and improves durability.
  • The content is well laid out, you can see where your grids would sit.
  • The pages are balanced, there is always a good amount of negative space and visuals - this helps with the flow of your book.
  • The majority of points I can think of have all been well documented, however, I would still include a glossary, it could be used as a quick 'term' reference guide for your audience.
  • (On a personal note) I have never been a fan of ring bound outcomes since the one on my diary in school broke and stabbed me. What other binding methods are available?
  • This publication would be useful, not only as an information pack, but it is also very bespoke.
  • It is unclear who your audience is, however the ideas are really innovative.
  • Definitely use the acrylic stock. It's durable and different from other books.
  • Ring bind it to keep the pages together.
  • Love the use of quotes to illustrate your processes - it works really well with your concept.
  • I think the use of black stock will be much more effective. The acrylic appears cheap and tacky, whereas on stock it appears much more high end. 
  • Adding more content such as a glossary may not fit with the rest of the content.
  • The publication would be useful as a general overview of print in design. Perhaps beginners.
  • The acrylic cover is a unique addition and the bright colour of the cut adds a fun, modern aesthetic. 
  • Are you going to carry this fluorescent orange throughout the publication? I think this could benefit as it would make it more consistent. 
  • If the concept is to give a general design for print overview then it is clear. Not sure if there is a deeper concept?
  • I feel the book has a large amount of content/ info and you could easily overwhelm your audience so I wouldn't add any more content.
  • The production would be useful for somebody with an underlying interest in print, not necessarily an enthusiast. Or even a newcomer in the design industry.
  • The opening paragraph on audience is a great introduction to the publication and gives a well written insight into print. This sets the tone of voice well for the rest of it.
  • You could maybe go into more detail on some of the print processes or visually represent these.
  • Intelligent use of quotes to link and relate to the subject at hand but maybe reconsider the positioning of the person's name?
  • The use of acrylic as a front and back cover is a wonderful idea. It provides protection for the stock when closed, easy to clean and also draws attention due to the bright vivid colours.
  • By ring binding the book it adds a further element of functionality as it can lay flat and doesn't require constant attention.
  • A glossary would be an added bonus as it would allow to have a brief summary of terms without routing or going away to see what certain words mean.

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