Final Design for Print & Web Crit

We were placed in into groups and and asked to present our final ideas/concepts to each other. This was our final opportunity before the module hand-in to receive feedback from our peers. As I had changed my restaurant from Greek to American, I had only had time to develop a logo, colour scheme, typeface, and a mockup main menu. I received a really useful amount of feedback regarding strengths, areas for improvement and considerations.

Strengths:

• The colour scheme is relevant.
• Keep the tone of voice cheesy - go all out.
• The concept is brilliant and well thought out.
• Use the logo of the Woman throughout.
• Make it enthusiastic

Areas for Improvement:

• Try using more typographical experiments.
• Use slogans, play on words.
• Take photos as proposals.

Considerations:

• Mock-up posters of collaged photos for inside the restaurant. 
• 'Old Lady Commas' for one of the logos. Develop the character - try experimenting with facial expressions / create a range of characters.
• 'Please Comma'gain' play on words
• Design dinner trays (grease proof paper), pins for uniforms, milkshake bottles / salt&pepper shakers in Clas Olsen.
• Play with the character, develop her role.
• Add a subtle yellow or food colours.
• Research into American slang to include.
• 1950s American style diner.
• Propose wallpaper/1950s stars James Dean & Marilyn.