Unfortunately, I was unable to make it to this session in uni. So when I completed the task, I was at the disadvantage that I had missed the proper briefing for it. However, I completed the task from home following the brief as best I could.
Task
Background:
Understanding the needs of specific layouts for specific jobs is key to your development and practice. There are many times as a designer that you will have to consider differing formats for layout due to clients’ needs and also the need of information.
This task is a practical task that will highlight layout skills and understanding of application of text, point sizes, columns, margins, gutters, image, page size, bleed, scale, format, pagination, fluidity, audience and composition.
You will be given dummy type / text / images to work with during this task that is studio based. You will be given instructions per layout requirements and also a context to help you decide how information should be positioned and organised.
You will be expected to add your own design flourishes upon these designs, where appropriate.
You will share visual representations of your work with a partner / small group.
Layout 1 – Minimal Text / image: A5 Flyer
Layout 2 - Text Heavy / Imagery: Concertina spread (10x A5 pages)
Extended Practice:
As soon as you have completed your flyers and brochures, you are expected to extend the range of design across platforms. Suggestions are: Poster / mail shot / tickets and appropriate mediums.
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Jackson Rising Brief 1
Background:
This simple layout will ask you to utilise a short amount of body copy, title, date, and location. The minimal amount of text allows for the simple use of single imagery and the type to serve as the main visual elements.
Brief:
You are asked to produce a simplistic flyer design for Jackson Rising Exhibition at MoMA (Museum of Modern Art – New York) using the instructions below.
Specifications:
- Format: A5 – Portrait
- Title: Jackson Rising
- Sub-Title: Curated by Jenny Dowd
- Date: August 3, 2014 - August 31, 2014
- Copy: Four artists met at an artist residency at the Ucross Foundation in 2013, now they come together to inhabit at MoMA, New York.
- Location: MoMA, New York.
- Contacts: info@jacksonrising.com // www.jacksonrising.com // www.moma.org
- Image: Jackson Rising ident / MoMA logo / NYU logo
- Use of two colours only: Black and white
(Use embedded InDesign file and follow grid.)
My final outcomes for brief 1 are shown below:
Background:
This
text/image heavy layout will ask you to utilise body copy, title,
date, and location, heading, sub heading, imagery, indexes,
highlighted quotes. The amount of text allows for the use of imagery
and the type to serve as the main visual elements.
Brief:
You
are to layout and design a 10-page concertina folded brochure for a
forth-coming exhibition titled ‘Jackson
Rising’ at MoMA, New York.
All images, copy and branding are included. You have to create a
visually stimulating layout that showcases the artists’ imagery but
does not sacrifice important information in this process. The images
and information must flow harmoniously and offer a taste of what is
to be expected during the exhibition.
Branding
elements must be kept to black and white. Images must be unaltered
and in colour.
Considerations:
Headings,
headlines, body copy, grid, type, colour, image sizing, bleed,
margins, flow, audience, narrative, language, purpose, size, external
print methods, preparing for print, stock, distribution.
Specifications:
Format:
A5
x10 – Portrait – Concertina spread (front and back).
Title:
Jackson
Rising - Curated
by Jenny Dowd
Dates:
August
3, 2014 - August 31, 2014
Location:
11 W 53rd St, New York, NY 10019, United States
Generally, I found these tasks really helpful. It has encouraged me to work with grids more within my own work. I also enjoyed experimenting with different layouts within the given grid in Indesign. I enjoyed focusing on just the editorial element of design in this brief as it gave me a lot less distraction and time-wasting on perfecting the content as well as the layout. I was pleased with what I managed to achieve in a small space of time. In future I would really like to develop and practice editorial development in my own work as I feel I am still not very good at it.
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