The GFSmith talk was to inform us about who they are and what they do. The talk covered a brief history of the company and what it is that makes them so highly regarded and respected. We were also informed about previous, and existing clients. The presentation showed a vast range of examples of previous work GFSmith had created. The talk also felt interactive as we were shown the physical examples of each example.
Specification: Formats
- business cards
- letterheads
- packaging
- brochures
- envelopes
- posters
- menues
- etc, etc..
-It is more common that a job is sent to GFSmith from the Printer as opposed to the Designer themselves.
Designer ---> Printer ---> GFSmith
The Four Paper categories GFSmith use:
1. Colourplan
2. Smooth
3. Textures
4. Specials
Colourplan
-Berkeley Hotel -- used paper stock to form their identity.
-Madethought -- quirkey company
Smooth
-Studio Mackgill - Brighton
-less expensive than Colourplan
Textures
-speaks for itself
-diverse and unusual possibilities
Specials
-more unusual stock
-most expensive
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