never reduce any of the spacing between letters (negative kerning). The spacing should only ever be increased.
For our first task, we were asked to experiment with kerning our own name. It was suggested that we should use a simple sans-serif font as it is easier than serif. Our names were written in capitals.
Next we considered the most effective way to break a sentence across two lines. The focus of this was to think about where the pause in the sentence was. In this case, the pause could either work after the word 'break', or 'sentence'. Below are three examples of how this can be written:
1 - Break the sentence onto the second line after the word 'break' (without a comma).
2 - Break the sentence onto the second line after the word 'sentence' (without a comma).
3 - Break the sentence after the word 'sentence' (including a comma).
The third task was to write out
four
three
two
one
in a way which encouraged people to automatically read from the bottom to the top of the page.
What you look at and what you read.
Text Alignment
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