OUGD503: Responsive: Collaborative Practice

During our next Crit and Peer review session, we were put into the same groups as before. This gave us the opportunity to see how each pair had developed their concepts. It was also a chance to gain feedback on our own developments and ideas.

The main nature of this session was to let the work speak for itself. We swapped work in rotation, mainly looking at another pair's boards to gather information on their subject. The feedback was then aimed towards not only how they could strengthen their ideas, but also how they could present their work to


Our Feedback:

Comment on the effectiveness of the concept. Does it address the problems identified in the brief?
Strengths & Weaknesses:
You have addressed both Russian and English in the concept but the string way finding could segregate the two as opposed to writing them in one. In the brief, it suggests it should be image-led, but no imagery has been used as of yet.
Suggestions:
Keeping the concertina concept apply relevant/appropriate images so the brief is addressed further.
Make more progress addressing other problems within the brief as it is difficult to see the effectiveness of the concept from a single item.

Comment on the design direction and decisions made regarding the production and distribution of the response. 
Consider the fact that all the materials need to carry company information. At the moment, the design is broad, not specific to the brief apart from the title. Consider how this concept is going to work across a range of outcomes. How will it transit between printed and digital? Will the concertina idea work?
Suggestions:
Experiment with a broad range of applications and see how the concept and design direction will look. The sooner you start and decide, the more development you'll have. Apply it and see how it looks.

Comment on what you would do differently and why?
Focus more on concept +unifying the two languages as opposed to the separation. The focus seems to be on way finding at the moment, but we would have focused more on the brand which we would then apply across different medias simultaneously. 
Remember to focus on synergy.

If money and time were no object how far would you go with the brief based on what has been presented?
Rent out an exhibition space and go to town experimenting with physical applications. Much larger and grander scale as this would be much easier to photograph.