Tuesday 8 October 2013

OUGD504 - Design Production Workshop

Following on from last week, as a group we were asked to discuss what we discovered from researching into the six categories:

Format // Colour // Production // Process // Stock // Finishing

We created lists of key terms for each category followed by a short summarising definition. This was to help us understand the boundaries between each of the key elements when designing for print.

FORMAT:
-Magazines
-CD inserts
-Business Cards
-Flyers

Definition: The way the designer chooses to arrange or layout the final physical outcome.


COLOUR:
-Monochrome
-CMYK
-One-colour/full-colour

Definiton: Appropriate to the audience and other contributing/ relevant factors within the design.

PRODUCTION:
-Bookbinding
-Assembling

Definition: The way the printed piece is made/ assembled. In some cases it covers everything after the print process from start to finish. (It is hard to define between production and process).

PROCESS:
-Digital
-Screen Print
-Inkjet

Definition: The chosen way to print the inks onto paper/ stock itself.

STOCK:
-Metal
-Wood
-Paper

Definition: The material the design is applied to.

FINISHING:
-Foiling
-Embossing
-Spot Varnish

Definition: Extra/ additional processes to final the product. 

_____________

As a group we then agreed one ideal way to summarise our findings from all of these elements was:

All processes work together (synthesise) to produce successful, appropriate and effective design for print. Each element is individually definable but these all work more effectively as a whole.

_____________

From the board:
What is...
Format: scale + size + working within that.
Colour: Colour modes, hues, functions etc
Production: "The actual making of it."
Process: The Method
Finishing: Production & Process
Stock: Substraints for printing + considerations (e.g cost)


PART TWO
___

Comparing print products.


FORMAT: 
bags -- divided into plastic // canvas // canvas // paper

promotional -- posters // flyers // clothes tag // badge // cards

packaging -- food // non-food

business cards -- self-promotion // business

publications/magazines -- magazine // books // promotion


COLOUR: 
monochrome

two-colour

-multiple colour

-full-colour
(consider costs - how does this effect colour range)


PRODUCTION:
mass-production -- sold worldwide in large quantities

short-run -- printed in bulk temporarily

Bespoke


PROCESS:
spot varnish

embossing/impression

digital 

pad printing (glass)

foiling
screenprint


COST:
high --------- low


Arrange the items into the new following categories:

Branding & Identity

Packaging & Promotion

Publishing & Editorial

Information & Wayfinding

_______

For next week:
Bring in 5 examples of logos/branding. You will need to present these to the group identifying the ideas and aims behind each logo concept.

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