OUGD405: Typogateaux: The Contest

Typogateaux: Lizzy Gosney. Issy Tanner. Rinesh Mistry

for this task we looked at existing cake designs, particularly ones involving the use of type.

As a group, we decided to recreate the Adobe Suite using four main programmes: Photoshop, InDesign, Illustrator and Dreamweaver. In order to do this effectively we decided it would be best to split our final outcome into four separate squares to represent each programme individually.

The main ingredients used were:

eggs

butter

flour

sugar

vanilla extract

butter icing

food colouring

We began by baking two large square-shaped cakes. These were to be placed on top of one another as we wanted to make a victoria sponge. The cake was then dived into quarters. Each quarter was intended to represent a software programme in a simplistic yet easily recognisable way. Therefore we agreed that the best way to do this was to focus on the colours and letters used on the Adobe icons. All four icons use different colours and abbreviations of their names:

Photoshop: blue: Ps

InDesign: pink: ID

Illustrator: orange: Ai

Dreamweaver: green: Dw

The information above was our main structure for designing our cake. When we began making coloured icing we liked the pastel shades as it was subtle and gave the cakes a more unique finish. As a fun extra, we attempted to colour match different types of jam to accompany the butter icing centre. The closest we came to this was

Photoshop: blueberry jam

InDesign: rasperry jam

Illustrator: marmelade jam

Dreamweaver: lime jam

Finally we cut out letters from white icing to place on top of each cake. Here is a documentation of our process:

The chosen name for our cake was

'The Adobe Sweet'

We were very pleased with the final outcomes. Although the colours did not completely resemble the original logos, the type was clear and simple, making it easy to understand our idea. If I was to carry out this task again I would consider using a different type of icing to make the finish neater and more sophisticated but otherwise we felt that this was a success.